"NJ: The State Without a Slogan''
Yes, New Jersey has failed in its efforts to create a new slogan -- again. The one preferred after a vote of 11,227 residents -- "New Jersey, Come See for Yourself'' -- is out after tourism officials learned that other states have already used it. Other states such as West Virginia! This after turning aside "New Jersey: We'll Win You Over," the choice of an out-of-state marketing firm that the state paid $260,000 to reject.
Thankfully, it's not back to the drawing board right now. A Commerce, Economic Growth and Tourism Commission spokeswoman said the state is proceeding without a slogan, at least until the end of the year. Hooray! Somehow tourism -- a $32 billion industry generating 430,000 jobs -- is doing quite well without one. And what was wrong with "New Jersey and You: Perfect Together" anyway?
Thankfully, it's not back to the drawing board right now. A Commerce, Economic Growth and Tourism Commission spokeswoman said the state is proceeding without a slogan, at least until the end of the year. Hooray! Somehow tourism -- a $32 billion industry generating 430,000 jobs -- is doing quite well without one. And what was wrong with "New Jersey and You: Perfect Together" anyway?
posted by Larry Benjamin at 11:03 AM
2 Comments:
We in Monmouth County like to pretend that our beaches account for a lot of the state's multi-billion-dollar tourism industry. But we actually know that "tourism industry" in this state is basically a synonym for "Atlantic City." So how about a slogan that emphasizes the obvious: "You'll Get a Great Deal in New Jersey"
From a fed up NJ resident preparing to retire in the near future, here is my slogan. "Happiness is seeing the "Welcome to New Jersey" sign in your rear view mirror."
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